Benefits Summary: Mineral-rich toothpaste that supports strong enamel, reduces sensitivity, and leaves teeth feeling clean and refreshed. Its gentle, oil-based formula is safe for all ages and free from harsh or synthetic ingredients.

4.7

Rated 4.7 out of 5 stars

367 Reviews

Flavors

Mint

Plain

Orange

Scoop a pea sized amount onto your toothbrush
Gently and thoroughly brush teeth until they feel smooth and clean
Repeat twice daily
Use within 3 months of opening

Calcium Carbonate, Micro-hydroxyapatite (from fossilized coral), Ozonated Olive Oil, Castor Oil, Kokum Butter, Sesame Oil, Beeswax, Mother of Pearl Shell Powder, Pearl Powder, Oatstraw, Teasel, Cardamom, Shavegrass, Eucommia, Hadjod, Triphala, Licorice, Anantamul, Drynaria, Nettle, Arjuna, Rehmannia, Slippery Elm, Cloves, Rose, Miswak, Manjistha, White Oak Bark, Eclipta, Turmeric, Echinacea, Kalmegh, Shilajit, Neem, Theobromine,

(mint flavor has *peppermint and *spearmint EO - orange has *orange EO)

Most everything grown on the planet contains trace amounts of heavy metals. It is our top objective to create effective, pure, and healing products…
Click here to learn more about the purity of our products

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All-natural ingredients

Preservative & chemical free

Small batches made in the USA

Ayurvedic & science-backed

Frequently Asked Questions

Who should use this toothpaste?

Safe for any age and Ideal for anyone looking to remineralize teeth and reduce sensitivity, while using a natural, low-abrasion toothpaste free from synthetic additives, glycerin, and fluoride.

Why is our toothpaste oil-based?

Think of it like oil cleansing for your face. Just as oils gently dissolve stuck sebum and toxins in the pores, oil-based tooth care softens and releases debris in the gum pockets, clears buildup, and carries healing herbs and minerals deep into the tissues—without disrupting your body’s natural protective layer.

What is the difference between Primal Toothpaste and the Original Toothpaste?

Both formulas are 100% natural, deeply nourishing, and designed to support enamel repair, reduce sensitivity, and remineralize early decay—but they take slightly different approaches.

Primal Toothpaste was created as an alternative for those who didn’t love the original—whether due to taste, color, or sensitivities. It has a mild flavor, a clean white appearance, and uses non-nano micro-hydroxyapatite sourced from grass-fed cattle (the same mineral your enamel is made of), making it not vegan.

A gentle, mineral-rich toothpaste designed to support strong, healthy enamel.

This creamy, non-abrasive formula is fluoride- and glycerin-free, made with 20% coral-sourced micro-hydroxyapatite to nourish and protect without stripping the teeth. Packed with herbs and minerals for effective support, the flavor is carefully balanced to stay mild—making it ideal for both kids and adults. Available in mint, orange, or plain, it has a smooth, familiar texture and leaves your teeth feeling clean and refreshed.

Key Ingredients & Benefits

20% Micro-hydroxyapatite from fossilized coral - non-nano and used at twice the amount of most products on the market. Supports strength, smoothness, and balance without fluoride
Sesame oil - deeply nourishing and stabilizing, traditionally used in Ayurvedic oral care
Ozonated Olive Oil – Deeply penetrates gum tissue while delivering stabilized oxygen compounds to help balance oral bacteria and support healthy gums.
Beeswax, kokum butter, castor oil - create a creamy, protective base with no foam or grit

Rehmannia, Eucommia, Hadjod, Arjuna - traditionally used to support bone strength and deep tissue nourishment
Manjistha, Turmeric, Licorice, Rose, Cardamom - help soothe inflammation, support circulation, and freshen the mouth
Shilajit - mineral-rich compound that helps nourish and fortify teeth
White oak bark, Echinacea - tone and protect gums

★ IMPORTANT: There is no one product that is a perfect solution for everyone. Listen to your body and stop using if you experience any negative side effects.

More remineralization? Here are some suggested products

Super Mineral Tooth Puddy

from $40.00

Super Mineral Primal Puddy

from $40.00

Super Mineral Toothpaste

$26.00

Bone Renewal Herbal Blend

$53.00

Before & After Results

To see more amazing results, click on a photo

4.7

Rated 4.7 out of 5 stars

Based on 367 reviews

Total 5 star reviews: 299

Total 4 star reviews: 36

Total 3 star reviews: 16

Total 2 star reviews: 5

Total 1 star reviews: 11

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367 reviews

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Sheryl
I recommend this product
Rated 5 out of 5 stars
Aug 2, 2026
5 Stars
Like the benefits
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Nicah
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Jul 20, 2026
I bought 2!
Bought 2, one for me and one for my kids. They loved the orange flavor! I could’ve bought one though because there’s a lot in there. I loved that it came with a little spoon to dab on your toothbrush! Excited to see results!
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Karissa E.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Jul 18, 2026
My teeth feel super clean
My teeth feel super clean and I don’t film or plaque build up over the day like I used to. Highly highly recommend!
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Amber
I recommend this product
Rated 5 out of 5 stars
Jul 14, 2026
5 Stars
Skip sensodyne and get THIS!!!! I had sensitive teeth after eating a lot of sweets. THIS TOOTHPASTE!!!! Is magic!! Brought and KEPT relief for my teeth with exposed roots. SUPER incredible! New customer for LIFE!!!!!!
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Janelle F.
I recommend this product
Rated 5 out of 5 stars
Jul 11, 2026
5 Stars
Improved sensitivity!!
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