Primal Toothpaste
Primal Toothpaste
Primal Toothpaste

Primal Toothpaste

Mineral-rich toothpaste that supports enamel health, helps with sensitivity, and leaves teeth clean and refreshed — made with a gentle, oil-based formula free from harsh or synthetic ingredients.

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Flavor
  1. Scoop a pea sized amount onto your toothbrush
  2. Gently and thoroughly brush teeth until they feel smooth and clean
  3. Repeat twice daily
  4. Use within 3 months of opening

Grass-Fed Beef Tallow, Calcium Carbonate, Micro-hydroxyapatite (from fossilized coral), Coral Powder, Birch Xylitol, Organic White Beeswax, Extra Virgin Olive Oil infused with Myrrh and Miswak, Pearl Powder, Bamboo Salt, Organic

MINT: Peppermint Essential Oil, Organic Spearmint Essential Oil
CAKE BATTER: Marshmallow Organic Natural Flavor

Most everything grown on the planet contains trace amounts of heavy metals. It is our top objective to create effective, pure, and healing products…  
Click here to learn more about the purity of our products

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All-natural ingredients
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Preservative & chemical free 
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Small batches made in the USA
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Ayurvedic & science-backed 

Creamy, oil-based, mineral-rich and built on traditional fats and botanical infusions—designed to support enamel while delivering a smooth, cushioned brushing experience.


Super Mineral Primal Toothpaste feels comforting and nourishing (not foamy or drying), with a slightly sweet, minty flavor that stays subtle and fresh. No harsh surfactants or foaming detergents. No bleaching. No gimmicks —
just a Primal, mineral-first approach to oral care.

 

Key Ingredients & Benefits

  • 20% Micro-hydroxyapatite from fossilized coral - non-nano and used at twice the amount of most products on the market. Supports strength, smoothness, and balance without fluoride 

  • Coral Powder - marine-derived calcium source that enhances the mineral content of the formula without synthetic fillers or harsh agents

  • Pearl Powder - enhances smoothness and brightness without harsh scrubbing or chemical bleaching
  • Extra Virgin Olive Oil infused with Myrrh and Miswak - Time-honored botanicals infused in extra virgin olive oil to support oral care while providing a natural glide and a smooth brushing experience

  • Grass-Fed Beef Tallow - provides structure and stability, giving the paste body and a cushioned feel—without synthetic thickeners or stabilizers

  • Beeswax forms a soft, protective seal that locks minerals in place for longer absorption
IMPORTANT: There is no one product that is a perfect solution for everyone. Listen to your body and stop using if you experience any negative side effects.

Frequently Asked Questions

Both formulas are 100% natural, mineral-rich, and designed to support enamel health and the natural remineralization process — but they take slightly different approaches.

Primal Toothpaste was created as an alternative for those who didn’t love the original, whether due to taste, color, or sensitivities. It has a mild flavor, a clean white appearance, and uses Micro-hydroxyapatite (from fossilized coral). It also contains traditional fats, making it not vegan.

Oil-based tooth care helps create a smooth, cushioned brushing experience while gently helping lift debris from the mouth. This formula uses nourishing oils, minerals, and traditional botanicals without harsh surfactants or foaming detergents.

Yes - unless there’s an allergy to any ingredient. All ingredients are food or pharmaceutical-grade and used in amounts that are safe if swallowed. That said, we don’t recommend use for babies who are not yet eating solid food.

Overall rating: 4.7222223 / 5 from 18 reviews.

AI Generated Review Summary

Summary topics

Review topics: [taste, feel, toothpaste, teeth, minerals].

Review highlights

Reviews

Primal toothpaste

"I love the primal toothpaste! It is very creamy and just like Bliss Energetics said it’s unlike anything you’ve ever tried!! It makes my teeth feel so smooth and clean! The next morning when I get up my teeth still feel smooth and clean! I definitely recommend this toothpaste!"

Jenna G. (5/5)

Great Ingredients 👍

"I love the ingredients in Bliss Energetic's products! I originally bought it for my 4 year old daughter but she doesn't like the taste and refuses to use it. I have tried the orange and cake batter flavors with her so far. To me the flavors are very mild and I don't mind it. I do wish the flavors were a little stronger so that maybe my daughter would use it."

Morgan H. (4/5)

Favorite Toothpaste

"I bought 4 and store them in fridge. It's all for myself. This plus puddy, my tooth are getting visible results, less translucency. Love the ayurvedic ingredients. It does clog sink drains over time (very oily, paste) so I spit in trash can or toilet."

Rye (5/5)

Works well

"I love the ingredients in this and bought the Cake Batter flavor for my 12 yo and 10 yo. They say it works better to clean their teeth than anything else they have ever used. The only slight cons are they have gone through it very quickly, and they don't think it tastes like Cake Batter at all, haha. They keep using it though!"

Cherie (5/5)

Cake batter is a hit with the kids !!!

"Goes on easier than the vegan one not sure how much we like it yet but will probably buy it again! We love all the other products we get from bliss and I’ll come back to review again after this jar is empty. :)"

Brianna G. (4/5)

I’ve been using this toothpaste

"I’ve been using this toothpaste for a bit now and it’s definitely my favorite. The consistency is amazing. My son loves it and now comes into the bathroom and points at his tooth brush. Mineralization wise this is amazing. I feel like it’s getting a really deep clean in my teeth. I’ve struggled with plaque build up recently and this has genuinely been helping it go away so much. The flavor is wonderful too as someone who typically only likes mint lol !"

Lily M. (5/5)

Love the new formula!

"We use bliss toothpaste every day and love it. When I heard about the cake batter flavor, I was so curious! It really does taste so good. I think it tastes like frosting! It is more smooth than the other formula (usually we buy the orange), and it makes our teeth feel super clean. You can’t go wrong with either blend, primal, or the regular!"

Adriana T. (5/5)

I want to love it

"BUT, my teeth have become very sensitive after using. I love the tooth puddy and gum oil. I’m definitely seeing benefits but the toothpaste is doing something to my teeth. I never had this problem with the regular tooth paste. I’m not sure why it’s happening."

Samantha (3/5)

Another winner product for our household

"My toddler has always been fluoride free and I tried out a few different brands in addition to Bliss before commiting fulltime to the remineralizing toothpaste in orange flavor. She loves the taste of that as well as the primal tooth puddy, however, she LOVED the taste of this. I didn't try it but it smells sweet and pleasant, just like cake batter. So far I am pleased with her reaction and glad that she is eager to brush her teeth more than usual. We shall see long term if there's additional benefits!"

Gabrielle (5/5)

Needs more mint.

"I dont have it but haven't seen or felt any progress. Giving it sometime maybe thats what it needs."

Ruby (4/5)

Q&A

You are allowing us to live our dream and we are honored that you trust us to create for you

We want to genuinely thank you for supporting us and trusting us to create healing products for you. This has been my wildest dream manifested and I wouldn't be able to do it without the support of our wonderful customers. We appreciate you so much!