Benefits Summary: Mineral-rich toothpaste that supports enamel health, helps with sensitivity, and leaves teeth clean and refreshed — made with a gentle, oil-based formula free from harsh or synthetic ingredients.

4.8

Rated 4.8 out of 5 stars

13 Reviews

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Flavor

Mint

Cake Batter

Scoop a pea sized amount onto your toothbrush
Gently and thoroughly brush teeth until they feel smooth and clean
Repeat twice daily
Use within 3 months of opening

Grass-Fed Beef Tallow, Calcium Carbonate, Micro-hydroxyapatite (from fossilized coral), Coral Powder, Birch Xylitol, Organic White Beeswax, Extra Virgin Olive Oil infused with Myrrh and Miswak, Pearl Powder, Bamboo Salt, Organic

MINT: Peppermint Essential Oil, Organic Spearmint Essential Oil
CAKE BATTER: Marshmallow Organic Natural Flavor

Most everything grown on the planet contains trace amounts of heavy metals. It is our top objective to create effective, pure, and healing products…
Click here to learn more about the purity of our products

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All-natural ingredients

Preservative & chemical free

Small batches made in the USA

Ayurvedic & science-backed

Frequently Asked Questions

What is the difference between Primal Toothpaste and the Original Toothpaste?

Both formulas are 100% natural, mineral-rich, and designed to support enamel health and the natural remineralization process — but they take slightly different approaches.

Primal Toothpaste was created as an alternative for those who didn’t love the original, whether due to taste, color, or sensitivities. It has a mild flavor, a clean white appearance, and uses Micro-hydroxyapatite (from fossilized coral). It also contains traditional fats, making it not vegan.

Why is our toothpaste oil-based?

Oil-based tooth care helps create a smooth, cushioned brushing experience while gently helping lift debris from the mouth. This formula uses nourishing oils, minerals, and traditional botanicals without harsh surfactants or foaming detergents.

Is this toothpaste safe for kids of all ages?

Yes - unless there’s an allergy to any ingredient. All ingredients are food or pharmaceutical-grade and used in amounts that are safe if swallowed. That said, we don’t recommend use for babies who are not yet eating solid food.

Creamy, oil-based, mineral-rich and built on traditional fats and botanical infusions—designed to support enamel while delivering a smooth, cushioned brushing experience.

Super Mineral Primal Toothpaste feels comforting and nourishing (not foamy or drying), with a slightly sweet, minty flavor that stays subtle and fresh. No harsh surfactants or foaming detergents. No bleaching. No gimmicks — just a Primal, mineral-first approach to oral care.

Key Ingredients & Benefits

20% Micro-hydroxyapatite from fossilized coral - non-nano and used at twice the amount of most products on the market. Supports strength, smoothness, and balance without fluoride
Coral Powder - marine-derived calcium source that enhances the mineral content of the formula without synthetic fillers or harsh agents
Pearl Powder - enhances smoothness and brightness without harsh scrubbing or chemical bleaching

Extra Virgin Olive Oil infused with Myrrh and Miswak - Time-honored botanicals infused in extra virgin olive oil to support oral care while providing a natural glide and a smooth brushing experience
Grass-Fed Beef Tallow - provides structure and stability, giving the paste body and a cushioned feel—without synthetic thickeners or stabilizers
Beeswax forms a soft, protective seal that locks minerals in place for longer absorption

★ IMPORTANT: There is no one product that is a perfect solution for everyone. Listen to your body and stop using if you experience any negative side effects.

More remineralization? Here are some suggested products

Super Mineral Tooth Puddy

from $40.00

Super Mineral Primal Puddy

from $40.00

Super Mineral Toothpaste

$26.00

Bone Renewal Herbal Blend

$53.00

Before & After Results

To see more amazing results, click on a photo

4.8

Rated 4.8 out of 5 stars

Based on 13 reviews

Total 5 star reviews: 12

Total 4 star reviews: 0

Total 3 star reviews: 0

Total 2 star reviews: 1

Total 1 star reviews: 0

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13 reviews

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Brent
I do not recommend this product
Rated 2 out of 5 stars
Jul 28, 2026
2 Stars
I love the ingredients but honestly I’m not very impressed by the feel.
My teeth don’t feel clean afterwards. I think its the fact that the first ingredient is tallow. I feel like I ak just brushing with oil.
And I wish the mint flavor was stronger.
Glad I tried it, but this one just isnt for me. And I hate writing a bad review. But the products are pricey so I’m just trying to help someone out who may hahe sinilar preferences for toothpaste like me.
And I’m very used to non traditional toothpastes. Ive used puddys and powders for years now.
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Adriana T.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Jul 21, 2026
Love the new formula!
We use bliss toothpaste every day and love it. When I heard about the cake batter flavor, I was so curious! It really does taste so good. I think it tastes like frosting! It is more smooth than the other formula (usually we buy the orange), and it makes our teeth feel super clean. You can’t go wrong with either blend, primal, or the regular!
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Dallas
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Jul 17, 2026
Incredible!
My 3 year old has refused ALL toothpaste and has a small cavity on their front tooth. The dentists say it’s stable but have REALLY been emphasizing the need for toothpaste (and fluoride specifically). I’ve tried a hundred different fluoride free, kid friendly toothpastes and they *refuse* to use any of them.
This is the first time I’ve been able to get my kid to use a toothpaste! It tastes amazing, and we’re able to tell the dentist we’re using toothpaste finally :rofl:
Hoping to be able to update with cavity before and after photos once we’ve used the product a bit longer! (Only been successful for about a week!)
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Carlee M.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Jul 17, 2026
5 Stars
Every product my family has tried from Bliss has been absolutely amazing!
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Dawn C.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Jul 17, 2026
This toothpaste is amazing.
This toothpaste is amazing. It’s so creamy and not gritty. It has a might refreshing minty flavor. Jenna, you crushed it! My kids love it too!
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